Digital marketing refers to the use of digital channels such as websites, social media platforms, search engines, email, and mobile applications to promote products or services. Unlike traditional marketing, digital marketing allows businesses to reach a global audience in a cost-effective and measurable way.
In today’s fast-moving digital world, customers spend most of their time online. They search for products on Google, follow brands on social media, and make purchasing decisions based on online reviews and content. Digital marketing helps businesses meet customers where they already are.
Another major advantage of digital marketing is data and analytics. Marketers can track website traffic, ad performance, customer behavior, and conversion rates in real time. This helps businesses make better decisions and improve their marketing strategies continuously.
Overall, digital marketing is essential for brand visibility, customer engagement, and business growth in the modern era.